………the other postcard publisher from Hastings!
This is a fairly comprehensive history of the Hastings postcard publisher Shoesmith
& Etheridge (S&E), and draws on information provided by the excellent website SussexPostcards.info
to whom I give credit. Additional information has recently come to light from Grace
Dicker, an ex-
Albert Shoesmith started issuing postcards when working for the Sussex Postcard Company
and the Sussex Photographic Company, before issuing cards using his own name. George
Etheridge joined forces with him after WW1, and together their output of cards (mostly
numbered) exceeds 25,000. Their photographers travelled through Kent, Sussex and
Hampshire to take photographs of everyday life in mainly the sea-
My listing of the cards I have found to date (only 5,000 or so out of the estimated
25,000 cards issued) is listed in numerical order, with supplementary information
including colour of back and front, generic back type, date postally used, and the
caption on the front. So you can see that there is plenty of information still to
I have included some of my favourite views below the links to the various parts of the history for your interest.
Below are a selection of the Postcards of Shoesmith & Etheridge:
Click on the photo to enlarge the image.
S&E Page 1 of 12
Shoesmith & Etheridge